lessons business can learn from religion

Breaking from the current theme – now for something completely different. Following the death of a friend’s mother, I found myself in the first pew in a church, listening to a Christian interpretation of what had just occurred (death) and what was about to occur (life after death), and indeed the reasons why. What struck me most was the degree to which those assembled bought onto the lessons offered by the priest – despite the complete lack of evidence or rational thinking. While I am sure I was not alone in my doubt, I was in no doubt that the majority of people in attendance – not only bought into the lessons – but took solace from them. While kneeling, payers were said with reverence. While standing, hymns were sung with gusto. While seated, speeches were listened to with respect. Most of those assembled took communion – supposedly eating the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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