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Religion – Ethics – Morality

Tuesday, February 12, 2013

It infuriates me when I hear Christians; and indeed religious ...

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Politicians with Shovels

Wednesday, February 27, 2013

One of the most irritating sights on the television news ...

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Made up Religions

Wednesday, February 27, 2013

ABC 22 recently aired a documentary about a fellow in ...

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Pitiful Election Campaign

Wednesday, March 6, 2013

I have said many times that good marketing is first ...

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Frustrating Western Australia

Wednesday, March 13, 2013

A senior member of my team recently resigned after 2 ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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