10 do’s and 6 don’ts – but one team In the last blog in this series, it was established that the key to great branding is bringing the brand to life by establishing a culture where all staff always behave in a manner that is consistent with the brand. It has been suggested that there […]

10 do’s and 6 don’ts – but one team In the last blog in this series, it was established that the key to great branding is bringing the brand to life by establishing a culture where all staff always behave in a manner that is consistent with the brand. It has been suggested that there are 10 do’s and 6 don’ts involved in creating a great culture:DO’s Set clear goals Communicate the goals Promote diversity and inclusivity Allow for humour Prioritise respect Strict zero tolerance policy Employee recognition Employee feedback Flexibility Transparency DON’TS Encourage employees to work through lunch Reschedule one-to-one-meetings Retain the wrong staff Limit learning opportunities Hire for cultural fit Tolerate poor managers To me creating the optimum culture involves: Defining the brand Bringing the brand to life Bringing the brand to life involves: Attracting the right people Engaging the right people Retaining the right people It should…