71% of executives believe employee engagement is critical to success If you are to bring your brand to life, you first need to recognise that it is your staff who will do this job. The last blog in this series addressed employing the ‘right’ staff – staff who can bring your brand to life. This […]

71% of executives believe employee engagement is critical to success If you are to bring your brand to life, you first need to recognise that it is your staff who will do this job. The last blog in this series addressed employing the ‘right’ staff – staff who can bring your brand to life. This blog addresses the importance of engaging the ‘right’ staff, retaining them, and getting the best out of them. Research suggests that 71% of executives believe employee engagement is critical to research and has a role in: Increasing productivity Improving morale Reducing absenteeism Delivering better customer service Engaged staff also bring the brand to life – understanding and embracing the behaviours that are consistent with the brand, and never exhibiting behaviours that are not consistent with the brand. Only engaged staff will create your brand by bringing your brand definition to life. Engaging staff can be…