200% more likely to look around if not recognised Great brands are built by the ‘right’ people (as suggested in previous blogs in this series), who are fully engaged with the business and its brand. More often than not, great brands are created by long term employees – the ‘right’ staff who are engaged with […]

200% more likely to look around if not recognised Great brands are built by the ‘right’ people (as suggested in previous blogs in this series), who are fully engaged with the business and its brand. More often than not, great brands are created by long term employees – the ‘right’ staff who are engaged with the brand to the extent that they choose to stay with the business for the long term.The benefits of long-term staff are numerous and include: Reduced recruitment costs Lower training costs Retention of intellectual property Long-term staff are also better placed to understand, embrace and live the brand – providing the customer service and customer experience promised by the brand. Retaining the best staff requires: Employing the right person in the first place Providing a clear and engaging vison and leadership Maximising the level of engagement with the brand Maintaining attractive remuneration packages Monitoring staff…