Marketing Consultant
200% more likely to look around if not recognised Great brands are built by the ‘right’ people (as suggested in previous blogs in this series), who are fully engaged with the business and its brand. More often than not, great brands are created by long term employees – the ‘right’ staff who are engaged with…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....