- Build equity in the brand and, therefore, the business
- Facilitate an increase in market share and, therefore, sales
- Boost margins by increasing the perceived value of a product
- Create a loyalty that drives the lifetime value of each customer
- To create the culture that will bring the optimum brand to life in a way that will build equity, facilitate market share, boost margins, and create the loyalty that is required to maximise the lifetime value of every customer.
RECOMMENDATION – address fully the critical objective of using culture to bring your brand to life and maximise market share and the lifetime value of each customer and prospect.
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