embrace a powerful continuum with one strategy

8 strategies reduced to one It has been suggested that bringing a brand to life involves eight strategies: Realise the importance of brand Take inventory Funnel and simplify Brand identity Implement internally Implement externally Measure Protect and maintain I would argue that there are, in the simplest terms, two critical stages in creating a brand:…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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