what does it mean to ‘go viral’?

80 percent of online firms use viral marketing Viral marketing is potentially effective for both online and offline businesses. However, there are few businesses that it suits better than an online business. This is perhaps why recent research found that 80% of online businesses use viral marketing. But what is viral marketing? When people talk […]

80 percent of online firms use viral marketing Viral marketing is potentially effective for both online and offline businesses. However, there are few businesses that it suits better than an online business. This is perhaps why recent research found that 80% of online businesses use viral marketing. But what is viral marketing?When people talk about viral marketing, they are often referring to online communication involving a blog post or email. The fact is, however, viral marketing is best defined as – a method of marketing whereby consumers are encouraged to share information about a company’s goods or service. Such marketing or communication can come in two forms: Online Offline  Online viral marketing generally involves the sharing of content by email, blog post, social media video or similar. It is a form of marketing that has been around for a little more than 20 years.Offline viral marketing generally involves word of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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