81% of consumers will pass on viral content Not all content goes viral, but research suggests that online – the right content will be shared by some 81% of recipients. Research also, however, that 90% of viral marketing occurs offline – meaning that offline viral marketing should never be ignored. While online viral marketing might […]

81% of consumers will pass on viral content Not all content goes viral, but research suggests that online – the right content will be shared by some 81% of recipients. Research also, however, that 90% of viral marketing occurs offline – meaning that offline viral marketing should never be ignored. While online viral marketing might be easier, as discussed in the previous missive on this topic, consumers view offline viral marketing as being more credible.That said, why should businesses invest in viral marketing – online or offline? The answer is relatively simple – it works. Viral marketing, online or offline is essentially referral and referral represents one of the most cost-effective sources of revenue for most businesses. Consider the following statistics: 92% of consumers trust referrals from people they know Consumers referred by a friend are four times more likely to buy The lifetime value of referred customers is 16% higher than that…