63% of marketers intend to increase their influencer marketing budget There are those who will suggest that the use of influencers in marketing is an innovation. Clearly, it is not. While the use of influencers in social media is relatively new, as indeed is social media, celebrities and other high-profile influencers have been used in […]

63% of marketers intend to increase their influencer marketing budget There are those who will suggest that the use of influencers in marketing is an innovation. Clearly, it is not. While the use of influencers in social media is relatively new, as indeed is social media, celebrities and other high-profile influencers have been used in advertising for the best part of 100 years. That said, the use of influencers to encourage messages to go viral is experiencing rapid growth in 2020. Research suggests that 63% of marketers intend to increase their influencer marketing budget over the next 12 months.Influencer marketing, and especially influencer marketing using social media, can be very effective in facilitating the rapid spread of messages. Consider: 67% of marketing and communications professionals engage with influencers for content promotion Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an…