prioritise lists

10 – 9 – 8 – 7 – 6 – 5 – 4 – 3 – we love lists

The Rich List is one of the most read and talked about features in the Financial Review each year. This is because it taps into two things that most of us relate to:
  • Money
  • Lists
Lists hold a fascination for most people. We have all seen lists such as:
  • 10 most influential people in Australia
  • 9 deadliest animals in Australia
  • 8 leys to living a longer life
  • 7 reasons why relationships break up
  • 6 things to eat this summer
  • 5 places to visit in 2021
  • 4 drugs of choice among Australians
  • 3 reasons why lists facilitate going viral
The three reasons that lists are more likely to go viral than a narrative are:
  1. Lists seem to offer a comprehensive solution
  2. Lists are consumable
  3. Lists are easier to remember and communicate
The fac t is, human beings tend to like lists, and they are more likely to share lists than narratives.

RECOMMENDATION – Convert your narrative content into list form. Use lists to make your content more appealing, easier to consume, and more likely to be shared.

D. John Carlson – +61 (0) 402 273 350 


 – To be published in November 2020 – CLICK HERE 

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