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20% is not high enough in marketing The neocortex sets humans apart from most other animals. The human being and, therefore, the consumer, has three brains – the reptilian brain, the limbic system, and the neocortex. In general terms, the reptilian brain is responsible for automatic or intuitive decision-making; the limbic brain is responsible for feelings and emotions, and;…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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