50% drop in engagement from multiple posts Research suggests that posting more than once a day on Facebook reduces engagement by 50%. It is ideal not to post too frequently, but it is also important to post consistently over an extended period. Ensuring your messaging goes viral is a long-term project. For most people and […]

50% drop in engagement from multiple posts Research suggests that posting more than once a day on Facebook reduces engagement by 50%. It is ideal not to post too frequently, but it is also important to post consistently over an extended period. Ensuring your messaging goes viral is a long-term project. For most people and organisations, it takes time for messages to start going viral, and going viral once is not enough. Consistency is important – as is having a schedule that drives consistency.Your schedule also needs to take account of the fact that it is also important not to post too often. Research suggests that the ideal frequency of posting varies by platform, as follows: Linked IN is most effective at 3 to 10 times per week Google+ is most effective at 3 to 10 times per week Facebook should occur 3 to 7 times per week Twitter should…