DON’T FEAR REPETITION 3 times per week minimum for Facebook Research suggests that if you are using Facebook, you need to post at least three times per week. In most cases, it is ideal to post new content. However, there is also benefit in: Reposting existing content Posting curated content  It would be absurd to […]

DON’T FEAR REPETITION3 times per week minimum for Facebook Research suggests that if you are using Facebook, you need to post at least three times per week. In most cases, it is ideal to post new content. However, there is also benefit in: Reposting existing content Posting curated content  It would be absurd to suggest that every time you post on social media – all of the recipients engage with your post. They do not – as the data clearly shows. There is, therefore, merit in repeat posting content if you lack the time or ideas to continually develop new content.My experience suggests that it is wasteful not to use each post at least twice. Research suggests that the number of times a post can be used varies by platform. The data suggests that: On Twitter, posts can be repeated six or more times On Facebook, posts should be repeated…