don’t fear repetition

DON’T FEAR REPETITION3 times per week minimum for Facebook Research suggests that if you are using Facebook, you need to post at least three times per week. In most cases, it is ideal to post new content. However, there is also benefit in: Reposting existing content Posting curated content  It would be absurd to suggest…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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