Apple – 0.05% – Telstra – 1.17%

Build your business on the back of culture No-one in business wants to spend any more than is ...

$750 million less advertising – 3% increase in sales

undertake an independent audit at least annually No-one in business wants to spend any more than is absolutely ...

65% of SMEs consider social media advertising to be effective

implement strategies to track the effectiveness of social media This is the last of five thoughts addressing tends ...

86% using content marketing

devote resources to content marketing – once you have a strategy This is the third of five thoughts ...

77% of internet users read blogs

develop a content marketing strategy Over recent weeks, readers of Thought of the Day have highlighted a number ...

63% say that lead generation is a challenge

generate your own leads Over recent weeks, readers of Thought of the Day have highlighted a number of ...

75% more likely to deal with

embrace personalisation and make it work for you Over recent weeks, readers of Thought of the Day have ...

21% growth in a declining industry

consider billboards in your communication mix Over recent weeks, readers of Thought of the Day have highlighted a ...

65 – 70% retention

don’t lie but do tell stories This is the last of five thoughts dealing with professional presentations and ...

70 – 20 – 10

don’t put all your energy into the content This is the fourth of five thoughts dealing with professional ...

35% talk – 65% listening

have a conversation This is the third of five thoughts dealing with professional presentations and public speaking. An ...

10 – 20 – 30

don’t bore your audience to death This is the second of five thoughts dealing with professional presentations and ...