STOP BUYING PROMOTIONAL JUNK

3 tips in managing marketing costs How much promotional ‘junk’ have you been given over the years? How ...

TALK TO DECISION MAKERS

3 lessons regarding LINKED IN Social media is the flavour of the decade. Indeed, I cannot think of ...

THERAPY IS A LEGITIMATE OPPORTUNITY FOR RETAILERS

3 lessons for ALL RETAILERS We often hear people suggest that after a rough day they need some ...

HOW TO KILL A BRAND

3 lessons from JEEP I occasionally watch the CHECK OUT on ABC on a Thursday evening. I can ...

HOW DO YOU REDUCE YOUR ADVERTISING BUDGET?

3 lessons you can learn from ZARA Zara is now one on the largest retailers in the world ...

ARE OTHERS DAMAGING YOUR BUSINESS?

3 lessons from NIKE It is generally accepted that there are three factors that drive purchase behaviour: History Marketing Others We all ...

IS BEING THERE ENOUGH?

3 West Coast attractions I watched a quarter of AFL football on Saturday afternoon. Not a common occurrence ...

ARE YOUR CUSTOMERS WAITING FOR SOMETHING?

3 problems to solve and 3 needs to exploit Psychologist Hugh Mackay suggests that one of the key ...

CAN SOCIAL MEDIA SELL PRODUCT?

AMAZING E-COMMERCE STATISTICS 5 One thing is for sure - it is far from ideal to overtly sell ...

IGNORING TRADITIONAL MEDIA

I have over the last year spoken to two very significant businesses that have totally or largely ...

WHAT WOULD BE YOUR ADVICE TO THE PM?

FROM THE NEWS 2 The media reports regarding ‘cleaning off the barnacles’ continue two weeks after the Prime ...

THE POWER OF THE FRAME

  A recent study in the United States separated a population into two identical groups – the first ...