Chatbots can make your website more effective
80% of businesses are expected to have chatbot technology by 2020 Recent research found that some 80% of ...
80% of businesses are expected to have chatbot technology by 2020 Recent research found that some 80% of ...
333 billion emails each day Research suggests that by 2022 there will be some 333 billion emails sent ...
80-90 per cent of direct mail gets opened A recent study found that 80 – 90% of direct mail gets ...
93% of online experiences start with SEO The statistics relating to search engine optimisation (SEO) are astounding. One ...
53% more views than traditional display advertising A recent study suggests that native advertising is growing at a ...
84.5% have content marketing strategiesA 2019 study in the United States found that 84.5% of businesses with ...
$12.15 billion advertising expenditure in Australia in 2020 Spending on advertising in Australia is expected to increase to ...
frame your value propositionI receive emails weekly, if not more often, from shysters offering lead generation services. ...
Build your business on the back of culture No-one in business wants to spend any more than is ...
undertake an independent audit at least annually No-one in business wants to spend any more than is absolutely ...
implement strategies to track the effectiveness of social media This is the last of five thoughts addressing tends ...
devote resources to content marketing – once you have a strategy This is the third of five thoughts ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....