traditional direct marketing still has its place 

80-90 per cent of direct mail gets opened  A recent study found that 80 – 90% of direct mail gets opened by the recipient, while only 20-30 per cent of email gets opened on a good day. These findings highlight the fact that traditional direct mail, while more costly, is often more effective than electronic direct mail.In a world…

Become a member to read this article and get unlimited access
No tags