Promoting when advertising is becoming less effective

$12.15 billion advertising expenditure in Australia in 2020 Spending on advertising in Australia is expected to increase to $12.15 billion in 2020, compared with an expenditure of $11.79 billion in 2019, $11.40 billion in 2018, and $11.06 billion in 2017. This demonstrates a slowing rate of growth despite an economy that continues to grow, a…

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