promoting when advertising is becoming less effective

$12.15 billion advertising expenditure in Australia in 2020 Spending on advertising in Australia is expected to increase to $12.15 billion in 2020, compared with an expenditure of $11.79 billion in 2019, $11.40 billion in 2018, and $11.06 billion in 2017. This demonstrates a slowing rate of growth despite an economy that continues to grow, a […]

$12.15 billion advertising expenditure in Australia in 2020 Spending on advertising in Australia is expected to increase to $12.15 billion in 2020, compared with an expenditure of $11.79 billion in 2019, $11.40 billion in 2018, and $11.06 billion in 2017. This demonstrates a slowing rate of growth despite an economy that continues to grow, a highly competitive market, and an increasing number of media options.Some 54.9% of the expenditure in 2019 will be online, up from 40% in 2018.Internationally, advertising budgets were expected to increase by 4.5% in 2019. However, they have increased by just by 3.6% despite a booming US economy.More than 50% of advertising internationally is now online.These findings suggest, among other things, that: The growth rate in advertising budgets are under threat The only real area of growth in advertising budgets is online Further to the first of these points: In 2017/2018, Proctor and Gamble reduced its…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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