leverage the power of electronic direct mail

333 billion emails each day Research suggests that by 2022 there will be some 333 billion emails sent each day. The number sent already exceeds 280 billion. This possibly explains why the opening rate on emails is so low in 2019.The Direct Marketing Association defines EDM as – ‘a strategic process of building and refining…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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