$750 million less advertising – 3% increase in sales

undertake an independent audit at least annually No-one in business wants to spend any more than is absolutely necessary on marketing. At the same time, everyone in business wants to maximise sales and, ultimately, profitability. Sometimes, these objectives appear to conflict with the aim of reducing marketing and advertising expenditure. They may even be seen…

Become a member to read this article and get unlimited access
No tags