FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 4
Creating the optimum culture is central to creating the optimum ...
Creating the optimum culture is central to creating the optimum ...
Management academic and guru Peter Drucker once noted that ‘culture ...
To reduce marketing costs - engage with customers, not competitors. Research ...
Burning money on branding is more common than most marketers ...
Which aspect of marketing cost the most? The answer is ...
Intuition would suggest that for the same input, most people ...
The attraction of religion to so many human beings over ...
The laws of supply and demand dictate that when prices ...
Have you ever sat up late watching a movie on ...
Few subjects are discussed more and misunderstood more that ‘brand’ ...
Few subjects are discussed more and misunderstood more that ‘brand’ ...
It may sound absurd, but no matter how much they ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....