GREAT MARKETERS IN 2022 – EMBRACE THE CHANGED WORLD CREATED BY COVID 19
A lot has changed due to the COVID 19 pandemic. ...
FIVE CHARACTERISTICS OF THE OPTIMUM MARKETING STRATEGY.
Destination. Focus. Knowledge. Product. Perception. Research suggests that some 50% of businesses do not have a documented ...
FIVE MEGA MARKETING TRENDS BUSINESSES CAN LEVERAGE IN POST-COVID 2022
Simplicity. Shopping local. Sustainability. Nature. Doom-scrolling There are many short-term trends and long-term trends of ...
FIVE STRATEGIES FOR BRICKS AND MORTAR PROSPERITY IN A DIGITAL WORLD – AND THE LESSONS FOR OTHER BUSINESSES
Customer lifetime value. Customer experience. Omnichannel retailing. Targeting Shopping local. Bricks and mortar retailing has ...
FIVE STRATEGIES FOR DELIVERING A CUSTOMER EXPERIENCE THAT DRIVES PERFORMANCE.
Certainty and simplicity. Artificial serendipity. Partner in life. Personalisation Delivery There is much talk these ...
FIVE STRATEGIES FOR USING PRICE TO MAXIMISE RETURNS
Focus on value. Focus on context. Focus on emotions. Prioritise differentiation. Embrace psychology. Price is ...
FIVE DISTRIBUTION STRATEGIES FOR MAXIMISING RETURNS.
Options Expectations Ease of purchase. Innovation Strategy DISTRIBUTION PHILOSOPHY My philosophy on DISTRIBUTION is simple: The customer, ...
FIVE STRATEGIES FOR MAXIMISING LIFETIME VALUE.
Conversion. Average sale. Repeat business. Referral. Monitoring. LIFETIME VALUE PHILOSOPHY. At the centre of my business ...
FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM CULTURE.
Commitment Definition Strategy People Communication MY PHILOSOPHY ON CULTURE Few in business would not have heard ...
FIVE STRATEGIES FOR DEVELOPING A BRAND STORY.
Hero and guide. Problem and solution. Success and celebration. Beliefs and values. Emotion and ...
FIVE COMMUNICATION STRATEGIES THAT WILL REDUCE WASTE.
Communication and community. Objectives and measurement. Understand and embrace. Target and personalise. Messaging and ...
FIVE STRATEGIES FOR MAXIMISING CONVERSION RATES.
The magnet. The journey The person. Shared values. No barriers. PHILOSOPHY I have written at ...