Marketing Consultant
Management academic and guru Peter Drucker once noted that ‘culture eats strategy for breakfast. He was right! The right strategy is of little value if the organisation lacks the culture to implement that strategy. It is only when the organisation has the right culture that it is able to develop the optimum strategy. Contrary to…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....