great marketers in 2022 – focus on behaviour not advertising

Which aspect of marketing cost the most? The answer is almost certainly – advertising? Here is another question. What aspect of marketing has traditionally been the least accountable? The answer again is – advertising. While advertising budgets worldwide have declined up to 15% in 2021, overall advertising budgets increase year on year. This prompted retail…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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