great marketers in 2022 – are replacing taking with giving.

Have you ever sat up late watching a movie on commercial television feeling and perhaps even articulating frustration with the commercials that are effectively stretching the movie out and in so doing, diminishing the time you have available to sleep? I have. I have even found myself vowing never to buy the products being advertised.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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