Have you ever sat up late watching a movie on commercial television feeling and perhaps even articulating frustration with the commercials that are effectively stretching the movie out and in so doing, diminishing the time you have available to sleep? I have. I have even found myself vowing never to buy the products being advertised. […]

Have you ever sat up late watching a movie on commercial television feeling and perhaps even articulating frustration with the commercials that are effectively stretching the movie out and in so doing, diminishing the time you have available to sleep? I have. I have even found myself vowing never to buy the products being advertised. I have certainly had the experience of listening to my partner suggesting that late at night there are more ad breaks with more advertisements in each break. Have you ever found yourself infuriated when a brilliant piece of music you are listening to on You Tube, is interrupted by a banal commercial? I know I have. While I realise this is how You Tube makes its money and that they are probably interrupting my favourite music to encourage me to buy an advertising free subscription, it nonetheless pisses me off. Scott Galloway, professor of marketing…