great marketers in 2022 – understand that the laws of supply and demand do not always hold.

The laws of supply and demand dictate that when prices go up, demand goes down. This is one of the many laws of supply and demand that have reduced the profitability of all manner of business for decades. Like other laws of supply and demand and indeed traditional economics – this one is often wrong. […]

The laws of supply and demand dictate that when prices go up, demand goes down. This is one of the many laws of supply and demand that have reduced the profitability of all manner of business for decades. Like other laws of supply and demand and indeed traditional economics – this one is often wrong. A famous Stanford University study considered two groups and wines at two price points each. Consumers were asked to rate the wines on a scale of 1 to 6 – giving rise to the following findings: Wine 1 Priced at $5.00 – received an enjoyment rating of 2.25 out of 6. Priced at $45.00 – received an enjoyment rating of 3.5 out of 6. Wine 2 Priced at $10.00 – received an enjoyment rating of 2.5 out of 6. Priced at $90.00 – received an enjoyment rating of 4.1 out of 6. The traditional view, the one…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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