great marketers in 2022 – replace hard facts with engaging stories.

The attraction of religion to so many human beings over the centuries highlights the attraction to stories. Whether or not you believe them, each religion involves a series of stories that attempt to explain all or at least a big part of life. Historian Yuval Noah Harari, in his book Sapiens, highlights the importance of stories to […]

The attraction of religion to so many human beings over the centuries highlights the attraction to stories. Whether or not you believe them, each religion involves a series of stories that attempt to explain all or at least a big part of life. Historian Yuval Noah Harari, in his book Sapiens, highlights the importance of stories to the development of human civilisation and indeed individual humans. Stories are central to being human and operating in communities. It would be very difficult for humans to function without stories. Take money, for example. A dollar bill or even a $100 bill has virtually no inherent value. If a $100 bill per se is worth anything, it is just a few cents. That we ascribe value to a $100 bill and that this value can fluctuate based on market fluctuations requires a story that we all buy into. As Harari points out in his book,…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE