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In BRAND AND BRANDING

THE ROLE OF THE BOARD IN BRANDING

Saturday, May 3, 2014

Prior to discussing the role of the board in developing ...

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In COMMUNICATION

EXECUTIVES AND SOCIAL MEDIA

Friday, May 9, 2014

Two things are more true that anything else about social ...

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In GENERAL MARKETING

GETTING THE BEST VALUE FROM AN ADVERTISING AGENCY

Saturday, May 17, 2014

There is a lot of scepticism about the value delivered ...

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In GENERAL MARKETING

CAN A DINOSAUR EVOLVE?

Sunday, May 25, 2014

It has long been said that many sectors of the ...

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In GENERAL MARKETING

THE BOOMER OPPORTUNITY

Friday, May 30, 2014

A recent report suggested that as little as 5% of ...

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In BRAND AND BRANDING, CONSUMER BEHAVIOUR, GENERAL MARKETING

THE POWER OF EMOTION

Friday, June 6, 2014

If you have ever asked someone who had just purchased ...

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In BRAND AND BRANDING, GENERAL MARKETING

FINDING MARKETS FOR YOUR PRODUCTS…………IS A MISTAKE!

Friday, June 13, 2014

I know this is a big statement, and may run ...

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In BRAND AND BRANDING, CONSUMER BEHAVIOUR

WHAT PEOPLE NEED

Saturday, June 21, 2014

We all think we know what people need. Clearly we don’t. ...

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In BRAND AND BRANDING, CONSUMER BEHAVIOUR

COMMON SENSE – A SIGNIFICANT BUSINESS RISK

Friday, June 27, 2014

How many times have you heard someone in business or ...

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In GENERAL MARKETING

MOST CSR IS JUST UNACCOUNTABLE WINDOW DRESSING

Saturday, July 5, 2014

There is more and more interest in ethics in business. It ...

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In GENERAL MARKETING

WHAT HAPPENED TO THE AUDIT?

Saturday, July 12, 2014

I would like to know what ever happened to the ...

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In GENERAL MARKETING

REDUCING THE COST OF MARKETING – TIP 1

Tuesday, July 15, 2014

Most businesses focus on products. The best businesses focus on ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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