FIVE TIPS FOR LEVERAGING EMPATHY TO GET CLOSER TO THE CUSTOMER – PART 2
The last article in this series highlighted the importance of ...
The last article in this series highlighted the importance of ...
Also called 'reasoning from first principles,' First Principles Thinking involves breaking ...
Needs vary from customer to customer and from time to ...
There are a lot of conspiracy theories floating around these ...
At a conference, Scott Galloway, Professor of Marketing at New ...
Last week we discussed Hanlon's Razor. This week we will ...
A brand can and should add value to a product ...
Moore's law is the observation that the number of transistors in a ...
Much of the value of a business can reside in ...
Amara's Law has to do with how people think about ...
There are arguably no issues more important in marketing than ...
In 1996, Warren Buffett told his shareholders, "You don't have ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....