five insights for creating a brand that adds value– part 2

Much of the value of a business can reside in its brand. Apple has been valued at US$2.8 trillion. Estimates suggest that US$300 billion of this valuation resides with the Apple brand. Branding is essential if an organisation is to maximise performance. Effective branding directly impacts conversions, average sales, margins, repeat business rates and referral…

Become a member to read this article and get unlimited access
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE