first-principles thinking

Also called ‘reasoning from first principles,’ First Principles Thinking involves breaking down complicated problems into basic elements and then reassemble them from the ground up. It is a powerful technique for facilitating reverse engineering, unlocking creative potential, and moving from linear to non-linear results. Used by the philosopher Aristotle, First Principles Thinking is now an approach […]

Also called ‘reasoning from first principles,’ First Principles Thinking involves breaking down complicated problems into basic elements and then reassemble them from the ground up. It is a powerful technique for facilitating reverse engineering, unlocking creative potential, and moving from linear to non-linear results.Used by the philosopher Aristotle, First Principles Thinking is now an approach used by SpaceX and Tesla CEO Elon Musk and billionaire investor Charlie Munger. It facilitates cutting through the fog of shoddy reasoning and inadequate analogies to see opportunities that others miss.I view First Principles Thinking as an essential approach for enabling innovation based on what is known rather than what others have suggested previously. It borrows heavily from the precise thinking required in physics. 

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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