GREAT MARKETERS IN 2022 – UNDERSTAND THE LIMITATIONS OF EDUCATION, VIRUSES, AND INFLUENCERS.
Myths are pervasive in marketing. Three big myths that seem ...
Myths are pervasive in marketing. Three big myths that seem ...
While advertising and promotion, more generally, can help build value ...
I have written in previous articles about the difference between ...
Much has been written about the growing divide between right ...
If you search business development on the internet, you will ...
I will never cease to be amazed by the human ...
Founded in 1886, The Coca-Cola Company is today the world's ...
Marketing texts and gurus talk a great deal about the ...
Advertising agencies pride themselves in their 'creativity.' Without even taking ...
Customer experience (sometimes labelled CX) is a hot topic in ...
Consumer behaviour, while often irrational, is almost always predictable, given ...
Have you ever walked past a Bakers Delight store and ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....