great marketers in 2022 – understand the limitations of education, viruses, and influencers.

Myths are pervasive in marketing. Three big myths that seem to be doing the rounds over recent years are: Education is the key to behaviour change. Viral marketing changes behaviour. Influencers change consumer behaviour. Great marketers understand that education is rarely enough, viral marketing does not work like COVID-19, and influencers are rarely as influential…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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