Marketing Consultant
While advertising and promotion, more generally, can help build value into a brand, its primary role, in most cases, is to maximise enquiries. Establishing the required awareness of a brand within a target audience, providing the information and emotion required to establish demand – which in turn drives enquiry is essential. That said – it…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....