FIVE STRATEGIES FOR MAXIMISING THE AVERAGE SALE.
Calculate, monitor, respond. Prioritise, train, incentives. Engaging, listening, asking. Goods, services, bundles. Pricing, offering, ...
FIVE STRATEGIES FOR MAXIMISING MARGINS.
Automation. Elimination. Value. Differentiation. Psychology. PHILOSOPHY Maximising margins is central to maximising the lifetime value of ...
FIVE STRATEGIES FOR MAXIMISING REPEAT BUSINESS RATES.
Exceed Expectations. Develop family. Brand identification. Reinforce satisfaction. Offer incentives. PHILOSOPHY Maximising repeat business rates is ...
FIVE STRATEGIES FOR MAXIMISING REFERRAL RATES.
Be remarkable. Establish trust. Engage customers. Ask the question. Offer incentives. PHILOSOPHY Referrals are not only ...
FIVE STRATEGIES FOR LEVERAGING THE OPTIMUM TARGET MARKET
Review the priorities. Segment the market. Understand the market. Identify the opportunities. Review the ...
FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM PRODUCT
Co-creation. Balance. Differentiation. Continuous improvement. Add value. CUSTOMER-CENTRIC MARKETING To be ethical, marketing must be customer-centric. ...
FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM PRICING STRATEGY
Supply and demand. Selling and buying. Outputs and inputs. Context and anchors. Psychology and ...
FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM CUSTOMER EXPERIENCE.
The touchpoints. Be remarkable Manage emotions. Create insiders Personalisation CUSTOMER-CENTRIC MARKETING To be ethical, marketing and ...
FIVE STRATEGIES FOR IDENTIFYING THE OPTIMUM BRAND.
Bring the customer to life. Identify a sustainable point of difference. Create ...
FIVE STRATEGIES FOR IDENTIFYING YOUR OPTIMUM PERSONAL BRAND.
Audience and targets. Function and objectives. Mission and vision. Values and personality. Capabilities and ...
GREAT MARKETERS IN 2022 – UNDERSTAND THE FACTORS DRIVING CONSUMER BEHAVIOUR
When identifying the target markets for a product or brand, ...
Don’t rely on supply and demand
65 gives rise to 45%, and 10 gives rise to ...