great marketers in 2022 – establish their own tribe.

Much has been written about the growing divide between right and left – progressives and conservatives – vaccinators and anti-vaccinators, the religious and the secular – in western societies around the world. Since the early 2000’s there has been a growing divide between these groups in Australia, the United States, Britain, and many other first…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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