great marketers in 2022 – understand the importance of customer experience

Customer experience (sometimes labelled CX) is a hot topic in 2022. It has been a hot topic for some years and will remain so for some years to come. While customer experience is not the ‘silver bullet’ some seem to think, it is nonetheless a critical issue for most, if not all, businesses. Consider these […]

Customer experience (sometimes labelled CX) is a hot topic in 2022. It has been a hot topic for some years and will remain so for some years to come. While customer experience is not the ‘silver bullet’ some seem to think, it is nonetheless a critical issue for most, if not all, businesses. Consider these statistics: In 2022, global spending on customer experience is estimated to reach $640 74%of customers will switch brands if the purchasing process is too difficult for them. 32%of customers “break up” with a favourite brand after one poor customer experience. 86%of customers’ break up’ from a brand after two poor experiences. While advertising can drive enquiry – the customer experience has a direct impact on every factor relevant to the lifetime value of a customer, including: Conversion rates. The average sale.   Repeat business rates. Referral rates. The average dissatisfied customer will share their experiences with 9…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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