Founded in 1886, The Coca-Cola Company is today the world’s largest soft drink manufacturer. Demonstrating its power is the 45% share of the US carbonated drink market compared to the 26% share enjoyed by Pepsi. In 2021, The Coca-Cola Company generated revenue of US$38.66 billion, and still higher revenues are predicted in 2022. Highlighting the […]

Founded in 1886, The Coca-Cola Company is today the world’s largest soft drink manufacturer. Demonstrating its power is the 45% share of the US carbonated drink market compared to the 26% share enjoyed by Pepsi. In 2021, The Coca-Cola Company generated revenue of US$38.66 billion, and still higher revenues are predicted in 2022. Highlighting the returns generated by this powerhouse are its largest shareholder – Berkshire Hathaway (the investment business chaired by Warren Buffet) and Blackrock Inc. (the world’s largest investment house). Despite this success, and perhaps reflecting its insecurity, The Coca Cola Company undertake regular taste tests where its core product – Coke – is compared to Pepsi. Over the years, the outcomes of these taste tests have not looked good for Coke. One series of studies found that consumers found it difficult to differentiate these cola drinks in a blind taste test. One significant study found that: 41% of…