great marketers in 2022 – know that esg is just another set of initials.

I will never cease to be amazed by the human pursuit of silver bullets. While the concept of a silver bullet is attractive, given the complexity of the world we live in, the quest for one is, at best naïve. In the late 1950s, advertising was a silver bullet – the key to building a […]

I will never cease to be amazed by the human pursuit of silver bullets. While the concept of a silver bullet is attractive, given the complexity of the world we live in, the quest for one is, at best naïve. In the late 1950s, advertising was a silver bullet – the key to building a brand and driving sales. By the 1980s, the silver bullet was media relations – driving sales without the cost of media and with greater credibility. Then in the 1990′, we saw the advent of direct marketing – the new silver bullet that enabled message customisation. The early 2000s saw the advent of CRM – the use of databases to make direct marketing more effective. In the mid-2000s, websites became the silver bullet – the 21st-century pathway to driving sales. Then along came social media – the next silver bullet for addressing promotional needs cost-effectively. Then…

New here?

Be the first to know and access the insights and news early!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE