There are arguably no issues more important in marketing than brand and branding. The optimal brand is a critical store of value that will help push prices and margins up while enhancing the value of the business.  Your brand is what people say about you when you are not in the room. Branding is the […]

There are arguably no issues more important in marketing than brand and branding. The optimal brand is a critical store of value that will help push prices and margins up while enhancing the value of the business.  Your brand is what people say about you when you are not in the room. Branding is the process of creating the optimum brand – something which need not involve advertising. Following are five more tips on brand and branding – five more tips for adding value to your business. To develop the optimal brand – define your point of difference.  There is no doubt that while the brands consumers are loyal to are changing, brand loyalty is alive and well. In a recent survey, 94% of customers indicated a preference for brand loyalty when the brand is absolutely honest and transparent. Seeking brand loyalty remains a reasonable target for and expectation of businesses…