five insights for creating a brand that adds value – part 4

Creating the optimum culture is central to creating the optimum brand and customer experience. Establishing the optimum culture involves: Defining the optimum brand. Defining and employing only the optimum people. Motivating staff to perform optimally. Providing the required direction and training. Monitoring and fine-tuning the strategy. Following are five tips for building a culture that…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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