five tips for reducing the cost of marketing. 

To reduce marketing costs – engage with customers, not competitors. Research in the United States in 2018 found that businesses satisfying an accepted criterion for being considered ‘customer focused’ were on average 60% more profitable than business not considered customer focused. Further, 58% of marketers believe being customer-centric aids profitability.Another study found that 90% of marketers in the United…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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