DO DEVELOPERS WASTE MONEY ON BRANDING?
3 benefits 3 opportunities and 3 actions I am often asked whether developers should invest in their own ...
SHOULD BUILDERS INVEST MORE IN THEIR BRAND?
3 opportunities and 3 mistakes The answer to the question – should builders invest more in their brand, ...
DO YOU REALLY KNOW WHAT A BRAND IS?
CUTTING THROUGH THE BULLSHIT – 1 The word BRAND has been bandied around for years by advertising agencies ...
TALK IS CHEAP….CREDIBILITY IS NOT
How often have you heard promotion or a sales pitch from a business promising superior service, unparalleled ...
PERSONAL BRANDING – INSIGHT 8
LIVING Effective personal branding involves three critical elements – defining your brand, living your brand and communicating your ...
PERSONAL BRANDING – INSIGHT 7
TIME It takes time to establish a strong personal brand and a lot less to damage one. Warren Buffet ...
KEYS TO PROFITABLE RELATIONSHIPS – INSIGHT 3
SEROTONIN I marketing manager met with me the other day to find out how he could build his ...
PERSONAL BRANDING – INSIGHT 6
NO ESCAPE You cannot escape personal branding! You have a personal brand whether you want one or not! Branding ...
PERSONAL BRANDING – INSIGHT 5
Body Language A great deal has been written about body language, and with good reason. Your body language impacts ...
PERSONAL BRANDING – INSIGHT 4
The power of AUTHENTICITY Few things are more important to effective personal branding than a commitment to authenticity. Defining ...
PERSONAL BRANDING – INSIGHT 3
The power of EQ Despite popular misconceptions, EQ will always be more important to success than IQ. IQ – ...
IT IS THE SMALL THINGS THAT WILL HURT YOU
Do you remember the last time someone did not return your call? I do I also remember the last ...