personal branding – insight 3

The power of EQ Despite popular misconceptions, EQ will always be more important to success than IQ. IQ – cognitive intelligence will only ever get you so far. It is important and most highly successful people have above average intelligence. But above average cognitive intelligence is neither necessary nor enough. EQ – emotional intelligence is […]

The power of EQ

Despite popular misconceptions, EQ will always be more important to success than IQ.



IQ – cognitive intelligence will only ever get you so far. It is important and most highly successful people have above average intelligence. But above average cognitive intelligence is neither necessary nor enough.



EQ – emotional intelligence is the key to real success, particularly in business. There are many successful business people with only moderate cognitive intelligence and very high emotional intelligence.



Research suggests that the critical components of emotional intelligence are:

  • Self-awareness
  • Managing emotions
  • Motivation
  • Empathy
  • Social skills

 

Fortunately emotional intelligence can be developed. All of these skills can be developed. Indeed, if you are going to develop a strong and successful personal brand, they need to be developed.

This issue will be discussed in detail on THE D. JOHN CARLSON NETWORK –www.djohncarlsonesq.com/publishing

John Carlson is a behavioural scientist, strategic planner and lateral thinker focusing on branding, marketing, communication, personal advancement, business development and behaviour management.

www.djohncarlsonesq.com
This subject is also addressed in these workshops.

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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