personal branding – insight 7

TIME It takes time to establish a strong personal brand and a lot less to damage one. Warren Buffet noted: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about this, you will do things differently’ I am not sure about the 20 years but it does […]

TIME It takes time to establish a strong personal brand and a lot less to damage one. Warren Buffet noted: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about this, you will do things differently’ I am not sure about the 20 years but it does take time and depending on how you measure your progress not a lot is achieved in a year. Certainly you can establish the personal brand among some within a year, but to establish your personal brand more broadly it will almost always take more than a year. Factors that will help you get the results you want sooner will include: Actively living the brand Actively using social media Absolute consistency Getting out and about Ceasing opportunities   All of these factors will be discussed for members on THE D. JOHN CARLSON NETWORK. It is however…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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