3 benefits 3 opportunities and 3 actions I am often asked whether developers should invest in their own brand. The answer is always YES. I am often asked whether developers waste money on promoting their brand. The answer is always YES. I would argue that every organisation needs to invest in its brand, but I […]

3 benefits 3 opportunities and 3 actions I am often asked whether developers should invest in their own brand. The answer is always YES. I am often asked whether developers waste money on promoting their brand. The answer is always YES. I would argue that every organisation needs to invest in its brand, but I would also argue that the brand of a developer is best built through the investment in the branding of its projects. Further, developers who build their corporate brand through the effective branding of their projects get a better return on investment than developers that try to add value to their projects by advertising their corporate brand. There is no doubt that a strong corporate brand is important for developers. It: Adds value to the business. Adds value to projects. Can facilitate development. Shareholders, investors and financiers all have a vested interest in building value into…