Enable staff to live your brand

5 always and 5 never When I work with a client on branding, I start by ensuring we ...

Learn from Krispy Kreme

US$1.35 billion for a doughnut chain In 2016, the world’s largest doughnut chain, Krispy Kreme sold for US$1.35 ...

Live your brand – or you will have no brand

US$150.13 billion – up 5.5% on the previous year The largest contributor to the ever-growing profit of Apple ...

Define your brand in terms of market expectations

77% of consumers buy from a brand that shares their values Once planners understand exactly who the target ...

ZAPPOS – The brand built on culture

USD1.2 billion in 2009 from US$1.6 million in sales in 2000 In 2009 Amazon purchased Zappos for US$1.2 ...

APPLE – The worlds most valuable brand

$309 billion dollars and climbing Depending on the report – Apple is either the most valuable or second ...

Myer – the death of an iconic brand

20c – the price of failure at Myer Myer was established in Bendigo in 1900 and was considered ...

Brand and branding are very different

BRAND AND BRANDING ARE NOT THE SAME81% of customers require trust before they purchase a brand Some 81% of ...

Forget advertising and look to culture

71% of employees report not being engaged with their job Research by Gallop in the United States found ...

Adopt a simple definition of brand

$1.6 trillion and growing There are more definitions of the word ‘brand’ than I care to consider, let ...

Present your brand consistently

33% increase in revenue from consistent branding Warren Buffet famously noted – ‘It takes 20 years to build ...

Brand is the key to profitability

77% of marketing leaders say a strong brand is critical to their growth plan Brands and branding are ...