Enable staff to live your brand
5 always and 5 never When I work with a client on branding, I start by ensuring we ...
Learn from Krispy Kreme
US$1.35 billion for a doughnut chain In 2016, the world’s largest doughnut chain, Krispy Kreme sold for US$1.35 ...
Live your brand – or you will have no brand
US$150.13 billion – up 5.5% on the previous year The largest contributor to the ever-growing profit of Apple ...
Define your brand in terms of market expectations
77% of consumers buy from a brand that shares their values Once planners understand exactly who the target ...
ZAPPOS – The brand built on culture
USD1.2 billion in 2009 from US$1.6 million in sales in 2000 In 2009 Amazon purchased Zappos for US$1.2 ...
Myer – the death of an iconic brand
20c – the price of failure at Myer Myer was established in Bendigo in 1900 and was considered ...
Brand and branding are very different
BRAND AND BRANDING ARE NOT THE SAME81% of customers require trust before they purchase a brand Some 81% of ...
Forget advertising and look to culture
71% of employees report not being engaged with their job Research by Gallop in the United States found ...
Adopt a simple definition of brand
$1.6 trillion and growing There are more definitions of the word ‘brand’ than I care to consider, let ...
Present your brand consistently
33% increase in revenue from consistent branding Warren Buffet famously noted – ‘It takes 20 years to build ...
Brand is the key to profitability
77% of marketing leaders say a strong brand is critical to their growth plan Brands and branding are ...
Strong brands increase productivity
1/21 - STRONG BRANDS INCREASE PRODUCTIVITY 50% more qualified applicants for a strong brand In his landmark book “Good ...