Enable staff to live your brand

5 always and 5 never When I work with a client on branding, I start by ensuring we ...

Learn from Krispy Kreme

US$1.35 billion for a doughnut chain In 2016, the world’s largest doughnut chain, Krispy Kreme sold for US$1.35 ...

Live your brand – or you will have no brand

US$150.13 billion – up 5.5% on the previous year The largest contributor to the ever-growing profit of Apple ...

Define your brand in terms of market expectations

77% of consumers buy from a brand that shares their values Once planners understand exactly who the target ...

ZAPPOS – The brand built on culture

USD1.2 billion in 2009 from US$1.6 million in sales in 2000 In 2009 Amazon purchased Zappos for US$1.2 ...

APPLE – The worlds most valuable brand

$309 billion dollars and climbing Depending on the report – Apple is either the most valuable or second ...

Myer – the death of an iconic brand

20c – the price of failure at Myer Myer was established in Bendigo in 1900 and was considered ...

Brand and branding are very different

BRAND AND BRANDING ARE NOT THE SAME81% of customers require trust before they purchase a brand Some 81% of ...

Forget advertising and look to culture

71% of employees report not being engaged with their job Research by Gallop in the United States found ...

Adopt a simple definition of brand

$1.6 trillion and growing There are more definitions of the word ‘brand’ than I care to consider, let ...

Present your brand consistently

33% increase in revenue from consistent branding Warren Buffet famously noted – ‘It takes 20 years to build ...

Brand is the key to profitability

77% of marketing leaders say a strong brand is critical to their growth plan Brands and branding are ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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