zappos – the brand built on culture

USD1.2 billion in 2009 from US$1.6 million in sales in 2000 In 2009 Amazon purchased Zappos for US$1.2 billion. Ten years earlier, Zappos had sales of just US$1.6 million. By any measure, and even taking into account the propensity of businesses to pay over the odds for online retailers in 2009, this valuation suggests that…

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