77% of marketing leaders say a strong brand is critical to their growth plan Brands and branding are approaching a crossroad. This will be discussed in greater depth in a later post. However, there is growing evidence to suggests that brands, as we know them, will be less valuable in 10 years than they are […]

77% of marketing leaders say a strong brand is critical to their growth plan Brands and branding are approaching a crossroad. This will be discussed in greater depth in a later post. However, there is growing evidence to suggests that brands, as we know them, will be less valuable in 10 years than they are today. That said, great brands will almost certainly continue to prosper and, until that time, branding will remain a key to maximising revenue and profitability. Research found that: 77% of marketing leaders say a strong brand is critical to their growth plan Customers who perceived a brand positively were willing to pay up to 41% more than the median 81% of consumers need to be able to trust a brand in order to buy from them 60% of millennial consumers expect a consistent brand across all channels Research also suggests that having a strong brand…