33% increase in revenue from consistent branding Warren Buffet famously noted – ‘It takes 20 years to build a reputation (or brand) and only 5 minutes to ruin it’. The point made here is – it takes a long time to establish a great brand or reputation and maintain that brand to ensure it is […]

33% increase in revenue from consistent branding Warren Buffet famously noted – ‘It takes 20 years to build a reputation (or brand) and only 5 minutes to ruin it’. The point made here is – it takes a long time to establish a great brand or reputation and maintain that brand to ensure it is not lost. Just one slip-up could be enough to destroy considerable value. One study found that consistently presenting a brand can increase revenue by up to 23% while another found that consistently delivered a brand increases revenue by 30%. Either way – the importance of consistency is clear.Consistency is important from two perspectives: Across channels and media Over time Warren Buffet was once asked the secret to his considerable financial success. He noted three things: (1) ‘winning the lottery of the womb’ (being born to middle-class parents who valued education in a first world country);…